Our community is strong with 4K builders who post their own Otto inventions weekly as we speak. They create their own Otto toy, which is themed or has added functionality. Thus it seems logical to try this model.
We are basically focusing on one product line, which is an Edtech robot to improve critical thinking and meta-learning for all ages. A crucial skill to have for the future of work and technology. As a one type of product with do-it-yourself attributes, our inventors can produce the design toy itself. By using a 3D printer tool shed we can produce the first 3D printed sold products that are approved by the community. If sales increase rapidly we then would create a mold from an industrial manufacturer to sell for large quantities. If the sales don't happen, we take it off the store. But what's good, we use limited resources to test and can scale when required.
Just like Quirky, the community does the first round of validation. Then Otto DIY tests the market by selling in their store and on other channels. In fact, we like to call this model learn-to-job, as Otto would, in fact, have their community of builders learn how to make and design robots, and can earn for having lifetime royalties for that product being sold. Of course, first, their invention needs to be approved by the community of builders. As said before, engineering and coding is a crucial skill to have. Otto supports learning from first-timers to advance. Anyone can do it.
If we would go through with this, we will need to do a test. Currently, we have two 3D printers at our disposal. We plan to soon try a challenge with our community to submit their own Otto invention, we all vote and place the winning product in the store. The idea is to try selling just a batch of 10 we can manage with our 3D printers which we have the electronic equipment for. And try the journey model out from the image above.
So there you have it. By studying the case study we need to follow these guidelines:
Validate and test if people buy after community validation.
Start simple. Make the product when it's sold. Generate first sales directly from our 3D printers. Then make the mold for lager distribution if sales become successful.
Stay tight to our brand as an Edtech toy.
And lastly, iterate after the first draft of the toy is tested on the market.
By following these examples where Quirky failed we should hopefully improve our probability to succeed. What’re your thoughts?
You can check us out at our Otto DIY website. Feel free to follow us on Facebook & Twitter.